Hi, I’m Simon. I’ve built Evergreen Email funnels that monetised email lists with only 60 subscribers, added $10K MRR to my clients' 1-man coaching businesses, and generated $300K in 6 months.
Come inside, steal my system, and turn your email list into a semi-automated money printer. All you gotta do is type in your primary email address, grab the course, and get advice others are charging tens of thousands of dollars for, sent straight to your inbox.
I respect your privacy, and won’t sell your data. If you don’t like what you see, feel free to unsubscribe at any time and we’ll still be friends.
Join me inside, where I’ll teach you how to monetise your email list without needing 1,000+ subscribers.
First things first, there’s something you need to understand.
The results I’m sharing are not guaranteed. And they definitely aren’t average.
I built my first funnel at 18, and have been refining them for 14 years. The funnel I’m sharing is the product of 10,000+ hours of experience.
Those of you who think this will be easy, and rush the implementation will get little to no results.
The examples I share with you are from real work with real people, and they show that my Evergreen Email Funnel works.
However, this is not risk-free, because your results depend 100% on you.
Your client results. Your work ethic. Your ability to stick to a plan.
Risk, action, consistent effort.
If you’re looking for a “magic bullet that makes you money without any work” THIS FUNNEL IS NOT FOR YOU.
Nothing worth doing is “easy”.
With that said, it’s ridiculously SIMPLE, and you don’t need 10 years of marketing experience to make it work, let me show you.
What You’re Getting.
This is nothing like most things you’ve seen because I’m literally handing you my keys so you can steal the tools, systems, and secrets I still use on a daily basis.
I don’t use broken funnels. That would be like cutting my own throat.
I show you what I’m up to myself, or with my clients, and the discoveries I’ve made that you need to know, then occasionally invite you to grab them for yourself and get my help with implementation.
I’m not some influencer in a hoodie who read a book on marketing and now thinks they vomit gold 24/7.
And this isn’t some rags-to-riches story either.
I’m from a supportive family, went to one of the best schools in the UK, and had more help than anyone could wish for.
Sure, I’m now able to travel the world and work from my laptop, but that wasn’t always the case.
Rewind to 2012, when I was still finding my feet as a personal trainer.
I was a student living off super noodles and mincemeat, selling exercise classes and 1:1 personal training to bring in some extra cash.
So, I gave my time to a gym for free, and tried to sell my services to anyone who would listen. (Working out of a gym is tough, and the competition is fierce, but it teaches you A LOT about psychology and selling.)
It didn’t take long to realise there had to be a better way.
A way of getting clients to come to you. So, I started messing around with Facebook ads, learned how to create content, and 6 months later had a steady stream of leads saying, “Sign me up”.
Anyhow, a few years passed, my funnel became more and more complicated, and found that I was more interested in marketing than training clients.
Fast-forward to 2019, my mum left her 25-year career in finance, and as we both wanted to do something more fulfilling, started a non-profit together. And just like that, I was back to square one.
No reputation, no customers, and no funnel.
All I had was a $1000 I’d borrowed from my dad, a 2-page bullet-pointed business plan, and a goal; help the elderly escape isolation, manage age-related pain through exercise, and fund it all by selling in-person wellbeing services B2B.
If that wasn’t hard enough, I’d gotten trapped in my head and named the company “Roots of Yggdrasil” because it was this giant metaphor that sounded cool in my head (don’t ask), but confused the crap out of everyone else.
Then, just as the company was starting to build momentum, and looked like it was going to succeed despite the bizarre name, Covid happened.
We were forced to cancel all the in-person classes right when they were starting to turn a profit, rethink our entire business plan, and take everything online before the cash ran out.
It was a baptism of fire.
I learned a lot. In 6 months, we’d reached 2 million people on Facebook, filled all our online classes, and even landed a handful of B2B clients.
Things were looking up; we even won a couple of major awards along the way.
But it wasn’t the business, or life I wanted anymore.
See, I’d fallen in love with an amazing woman who lived 2,000+ miles away.
A woman who showed me that marketing was my most valuable skill, convinced me to take a leap of faith, and helped me become the writer I am today.
It started small.
A website for an upmarket Estate Agent here, a landing page-style LinkedIn profile for a client there, and countless hours behind a keyboard under the watchful eye of an expert copywriter who wouldn’t accept anything less than excellence.
Eventually, I got into writing email sequences, pitch decks, and offers for friends who sold into Big Corps, in exchange for their help filling out my skillset learning the ins and outs of messaging, sales, and buyer psychology.
Once I’d gotten enough experience, knowledge, and some big ass wins under my belt, I took a step back, looked at where I was making people the most money for the least effort, and went all in on creating Evergreen Email Funnels for a living.
Then invested 6 months rebuilding my entire business model around the same funnel I implement for my clients.
A business built on ZERO outbound marketing, that turns passing interest into paying customers, and buys back time with every new subscriber, without compromising my quality of life.
Today I live between 3 countries, exploring the world with the woman I love. I don’t start work until 10 am, never need to worry about where my next client will come from, and have the ability to pick and choose who I work with.
I still work hard, but now it’s on my own terms. All because I have a system I’ve perfected over 15 years of testing, tweaking, and turning attention into paying customers.
Look. Most people love to complicate their funnel and make selling online harder than it has to be. Hell, I’ve probably made every mistake in the book to get where I am today, and that’s while surrounding myself with the best mentors I could find.
Turns out, the best funnels are simple funnels.
Here’s what you need:
A sign-up page + lead magnet to grab email addresses.
7-email onboarding sequence promoting your introductory offer to build trust and turn new subscribers into paying customers.
6-email sequence introducing & selling your high-ticket offer to those who want something a bit more personal.
A checkout page to sell your introductory offer without lifting a finger.
And an offer doc to sell you high-ticket offer without sales calls.
Then send 3x emails per week promoting something you sell.
And if you want something with a little more “oomf,” you create a couple extra low-ticket offers selling your old stuff to those who need it.
On paper it’s simple, and with the right knowledge & support, you’ll have your own Evergreen Email Funnel up & earning in no time.
Best part is, once the big stuff’s out of the way, it pretty much runs itself on autopilot.
But how do you fill that funnel with people who want what you have?
How do you convince them to buy from you over and over again?
How do you minimise your inputs while maximising profits?
This is exactly what I cover in my FREE 5-email course.
And give you a couple of exercises I use to get you started.
P.S.
If you skipped to the bottom to find out how much it’ll cost, and what you’ll get, here it is… I’m offering you a FREE 5-email course breaking down the core components of the Evergreen Email Funnel I use to add 4-5 figures MRR to my and my clients’ coaching businesses.
I’m also inviting you to my newsletter where I share regular insights on what works, and what doesn’t, so you can build a better business without wasting months (or even years) on trial & error.